New Media
>> Sunday, April 18, 2010
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It is obvious that the communications environment is altering (Naughton 2006). Thus, new media is one of the medium that easily influence the society nowadays. For instance, online shopping also known as e-commerce, either via blogs or websites is considered as the new media of Internet. People can purchase almost anything online including clothes, computer and car accessories, and even ordering food via online such as McDonalds. Also, people can make travel arrangements and money transfer online (University Extension 2001). The ease of online shopping is that the seller and buyer do not need to physically communicate with each other and it saves more time and effort.
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Furthermore, the communication trends of new media these days are site such as Youtube, Twitter, Facebook, blogs or online newspapers and organization. I am an active Youtube viewer, therefore I can foresee the changes in communication through Youtube. Youtube is the world's most current online video community where people create and upload videos to inspire others across the globe (Youtube.com 2010). Although there are still some worthless information but Youtube is a very effective site to learn new things. For example, the latest world news – China earthquake can be found in Youtube as some journalists or reporters may be the person who uploaded the video. Nowadays, the job of the journalists have widened as they do not only write for newspaper article. Some companies hire journalists or reporters to create a Youtube account and asked to manage and update the latest news into a video. Youtube is also a mode of communication as viewers would give comments, feedbacks and discuss on specific videos. Some people exploit Youtube as a place to voice out their opinion – freedom of speech. Therefore, the new media helps the interactive communication between medium and user (Livingstone 1999).
References
Livingstone, S 1999, “New Media, New Audiences?”, New Media and Society, London School of Economics and Political Science, Sage.
Naughton, John 2006, ‘Blogging and the emerging media ecosystem’, Reuteurs Institute, viewed 19 April 2010,
University Extension 2001, “Online Shopping and Security”, Helping you become your best, Iowa State, viewed 19 April 2010,
Youtube 2010, “About YouTube”, Youtube.com, viewed 19 April 2010,
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